Responding to the Challenges of In-store Technology

Dorie StahlerBlog, News, Omni-channel, Trends

Streamlined supply chain processes are the foundation of seamless supplier-retailer relationships.  As retailers adopt new trends, the suppliers must switch gears with them. However, despite the promise and potential of in-store technologies, a gap exists between the real and the ideal. In  “The Future of the Digital Store,” Forrester’s Adam Silverman cites multiple barriers to adoption in most physical stores. These include: Insufficient in-store internet and Wi-Fi prevent customers and associates from using digital technologies A focus on transaction and inventory data … Read More

Inventions Seen on TV…Where Can You Buy?

Dorie StahlerBlog, Inventors, News, Omni-channel

I see it. I want it.  After viewers watch popular (and seemingly multiplying) inventor-based reality shows such as Shark Tank, Mark Cuban’s American Dream, Invention Hunters, and Make Me a Millionaire Inventor, the next obvious question is:  Where can I buy it? For viewers who spy something new and have to have it, chances are someone is trying to find a way to sell it. Amazon, the nemesis of traditional retailers, has underscored the pervasiveness and growing importance of inventive products as a … Read More

Chasing Omni-channel: Retailers can Make the Dream a Reality

Dorie StahlerBlog, News, Omni-channel

Specific tactics can facilitate retailers’ exchange of linear distribution models for a “buy anything, anywhere, anytime” distribution web. These include: Enable stores to borrow best practices from the Distribution Center’s playbook, and vice versa. If omni-channel fulfillment allows customers to order anything with quick turnaround from any channel, what can be borrowed? Stores with poorly organized stock and inventory will benefit from warehouse tools that streamline accurate in-store picking and shipping. Options include item-level RFID tagging, radio frequency scanners, voice-directed fulfillment, and … Read More

Dissecting the Personalized Shopping Experience

Dorie StahlerBlog, News, Omni-channel

Creating an inspirational and exciting customer experience using digital tools not only enhances the real-time shopping experience for customers, but is an opportunity to collect data that improves future experiences. Customer analytics such as loyalty and CRM data, demographic-specific shopping behaviors, online shopping purchases and social media trends, can fuel the customized shopper journey. The “bells and whistles” of in-store technology, when adding real value to the customer experience, can further drive engagement while increasing sales: Refined beacon transmissions can … Read More

Brick and Mortar Update: Tomorrow’s Digital Trends and Today’s Challenges

Dorie StahlerBlog, Drop Ship, News, Omni-channel

Brick and Mortar Digital Trends

Even in the Amazon-fueled shopping age, onsite bricks and mortar shopping is still a preference for many—hence, the advent of the “clicks to bricks” hybrid shopping model. This omni-channel ideal creates a highly preferred incarnation of the physical and digital store mix — a store that is also a fulfillment center, showroom, and informative and entertaining experience. Taking advantage of technological innovation in the traditional retail store is an opportunity to break down barriers between physical and online shopping experiences. … Read More

Holiday 2015 Highlights Weak Points in Omni-channel Strategy

Dorie StahlerBlog, News, Omni-channel

Every holiday shopping season has its upsides as well as its lessons to learn. Holiday 2015 signaled an uptick in overall spending and consumer demand. However, digital shelves did not always meet that demand: this year, online out-of-stocks saw a ten to fifteen percent increase over 2014. Unforeseen demand can explain part of this shortfall—especially for hot items in the toy category. But industry experts point to a more overarching issue: the majority of retailers have not yet fully aligned … Read More

Today’s Maker Movement Makes Waves in Retailing Landscape-draft

Dorie StahlerBlog, Drop Ship, Education, Inventors, Omni-channel, RVCF

As published in RVCF Link By Carol Weidner, CEO, eZCom Software These days, it pays to be creative. Especially if you’ve got a unique product idea and a pinch of entrepreneurial knack. According to many industry experts, today’s ‘makers’ may just reshape retailing’s topography. These rising inventors sit at a distinctive crossroads between technological know-how and crafty prowess. Their products—ranging from smart home appliances to robots, from out of the box baby gear to clever cookies and sassy sauces—often (but … Read More

RFID Tagging: Retailing’s Win Win

Dorie StahlerBlog, Compliance, Omni-channel, RVCF

As published in RVCF Link By Carol Weidner, CEO, eZCom Software Many have predicted RFID (Radio Frequency Identification) tagging, or automatic identification and tracking through electromagnetic fields, as key to the future of retailing.  With major retailers’ completion of highly successful pilot programs, that future has arrived.  Although any new technology has its challenges, RFID promises significant advantages in an omni-channel landscape—and benefits for both retailers and suppliers. Where We Are, and What’s Next RFID made retail headlines in 2003 when … Read More

Omni-channel Retailing for Suppliers: Turning Order Management Into A Strategic Business Tool

Dorie StahlerBlog, Integration, News, Omni-channel, RVCF

Omnichannel Retail Success

As published in RVCF Link By Carol Weidner, CEO, eZCom Software Omni-channel retailing calls for seamlessly and efficiently meeting the needs of customers at every stage and every touchpoint in the retail process.  As this paradigm becomes increasingly entrenched as the dominant way retailers do business, suppliers must adapt to remain competitive.  Efficiency is the name of the game.  The key is to find ways to dramatically streamline all order management processes while still remaining agile, compliant and keeping costs … Read More

Omni-channel Retailing for Suppliers: Integrating Order Management

Dorie StahlerBlog, Integration, News, Omni-channel, RVCF

API Blog Integrated Order Management

As published in RVCF Link  By Carol Weidner, CEO, eZCom Software. Today’s consumers expect maximum convenience, lower prices, a wide selection, and the ability to receive merchandise quickly.  As retailers strive to seamlessly and efficiently meet the needs of customers at every stage and every touchpoint in the retail process—i.e. adopt an ‘omni-channel’ (or omnichannel) paradigm—their supplier partners must support them, or risk losing business. There are specific steps suppliers can take to set themselves up for omni-channel success.  This … Read More