Responding to the Challenges of In-store Technology

Dorie StahlerBlog, News, Omni-channel, Trends

Streamlined supply chain processes are the foundation of seamless supplier-retailer relationships.  As retailers adopt new trends, the suppliers must switch gears with them. However, despite the promise and potential of in-store technologies, a gap exists between the real and the ideal. In  “The Future of the Digital Store,” Forrester’s Adam Silverman cites multiple barriers to adoption in most physical stores. These include: Insufficient in-store internet and Wi-Fi prevent customers and associates from using digital technologies A focus on transaction and inventory data … Read More