A lightbulb went off. Noreen spent long days at fashion shows and on photo shoots applying makeup with an airbrush. Makeup, she learned, was rife with chemicals and toxins. She was basically working in tight, enclosed places, surrounded by fumes that were making her sick.
She started to investigate the products she was using as part of her craft, and soon learned that even makeup labeled organic was not necessarily chemical-free. Like many of us, she had always examined food labels closely to determine what kind of ingredients she was putting into her body. Why had she never considered the makeup that she was applying to the skin of others and using herself? Even more troubling, she realized that the ingredients in cosmetics were not usually available on the package. She had to track them down. The more she researched, the more she realized there was an issue that needed to be addressed. She educated herself.
She went into production. Sure, production was in the kitchen of her apartment, but she was making 100% organic, chemical-free makeup in the evenings, one batch at a time. At first, she was simply trying to salvage the career she had established as a top makeup artist. After all, if the very products she was using on the faces of models were making her sick, how could she continue to work in her chosen field?
It turned out that she wasn’t the only one who wanted organic, chemical-free makeup. The models themselves were thrilled that her products weren’t filled with ingredients like bismuth oxychloride, parabens, synthetic dyes or talc. (Hey, who wouldn’t be happy about that?) What’s more, the makeup that Noreen was producing — still in her kitchen — worked amazingly well. Models and photographers loved the way it looked and held up during a long shoot or a fashion show.