Shortly after Jayme landed his first big order from Target, he learned that he needed EDI, and he had zero idea what EDI even meant. Other retailers, including Bed Bath & Beyond and OfficeMax, wanted his product, too. What’s more, he was working feverishly to ramp up production. Managing EDI was not an effective use of his time, and he needed to find a provider ASAP.
In a jam, Jayme reached out to one of the largest EDI providers, a company that touted its capabilities based on its share of the marketplace. Mighty Mug signed on and started to deal with EDI. It was a normal human reaction — faced with a knowledge gap and a time crunch, choosing a large provider seems like a safe, smart choice.
The problem? Mighty Mug was a bootstrapping startup, working hard to establish a foothold in the retail world, and they were a small, underserved client at a huge corporation.
“We started with one of the largest EDI suppliers in the country, and it was an absolute nightmare,” Jayme recalls.
Getting meaningful support was challenging, questions often went unanswered, and Jayme found that it was taking forever to complete EDI transactions. Meanwhile, Mighty Mug was growing quickly, hiring new employees, and increasing sales on eCommerce marketplaces like Shopify.