Responding to the Challenges of In-store Technology

Dorie StahlerBlog, News, Omni-channel, Trends

Streamlined supply chain processes are the foundation of seamless supplier-retailer relationships.  As retailers adopt new trends, the suppliers must switch gears with them. However, despite the promise and potential of in-store technologies, a gap exists between the real and the ideal. In  “The Future of the Digital Store,” Forrester’s Adam Silverman cites multiple barriers to adoption in most physical stores. These include: Insufficient in-store internet and Wi-Fi prevent customers and associates from using digital technologies A focus on transaction and inventory data … Read More

Dissecting the Personalized Shopping Experience

Dorie StahlerBlog, News, Omni-channel

Creating an inspirational and exciting customer experience using digital tools not only enhances the real-time shopping experience for customers, but is an opportunity to collect data that improves future experiences. Customer analytics such as loyalty and CRM data, demographic-specific shopping behaviors, online shopping purchases and social media trends, can fuel the customized shopper journey. The “bells and whistles” of in-store technology, when adding real value to the customer experience, can further drive engagement while increasing sales: Refined beacon transmissions can … Read More