Dissecting the Personalized Shopping Experience

Dorie StahlerBlog, News, Omni-channel

Creating an inspirational and exciting customer experience using digital tools not only enhances the real-time shopping experience for customers, but is an opportunity to collect data that improves future experiences. Customer analytics such as loyalty and CRM data, demographic-specific shopping behaviors, online shopping purchases and social media trends, can fuel the customized shopper journey. The “bells and whistles” of in-store technology, when adding real value to the customer experience, can further drive engagement while increasing sales: Refined beacon transmissions can … Read More

Brick and Mortar Update: Tomorrow’s Digital Trends and Today’s Challenges

Dorie StahlerBlog, Drop Ship, News, Omni-channel

Brick and Mortar Digital Trends

Even in the Amazon-fueled shopping age, onsite bricks and mortar shopping is still a preference for many—hence, the advent of the “clicks to bricks” hybrid shopping model. This omni-channel ideal creates a highly preferred incarnation of the physical and digital store mix — a store that is also a fulfillment center, showroom, and informative and entertaining experience. Taking advantage of technological innovation in the traditional retail store is an opportunity to break down barriers between physical and online shopping experiences. … Read More