Dissecting the Personalized Shopping Experience

Dorie StahlerBlog, News, Omni-channel

Creating an inspirational and exciting customer experience using digital tools not only enhances the real-time shopping experience for customers, but is an opportunity to collect data that improves future experiences. Customer analytics such as loyalty and CRM data, demographic-specific shopping behaviors, online shopping purchases and social media trends, can fuel the customized shopper journey. The “bells and whistles” of in-store technology, when adding real value to the customer experience, can further drive engagement while increasing sales: Refined beacon transmissions can … Read More